Jim Kor is the President of KOR EcoLogic Inc. After a decade of designing farm machinery for Winnipeg manufacturers, including tractors, swathers, and combines (for Versatile and CI), Kor started his own design firm, KOR Product Design, an international design consultancy. KOR’s main thrust is combining Engineering and Industrial Design into a unified design. KOR’s third vehicle project, an environmental car called URBEE, initiated the formation of a new company called KOR EcoLogic aimed at developing and commercializing the unique roadworthy vehicle worldwide. In 2010, the company ended their consulting work to focus solely on KOR EcoLogic. Kor graduated as a Mechanical Engineer from University of Manitoba in 1974.