Q1 Tech Roundtable

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A manufacturer’s digital infrastructure should work as a functional tool, not just a website. Many companies rely on outdated systems that create inefficiencies, from clunky lead tracking to manual customer management. This roundtable will focus on real-world digital solutions that manufacturers can implement without massive overhauls or unnecessary complexity.

We’ll cover how to make your website do more than just sit there. We’ll talk about integrating CRM systems like Zoho or HubSpot, automating customer inquiries, order tracking, and follow-ups, and ensuring security protocols are in place to protect client and company data. From setting up self-service portals to streamlining repetitive tasks through automation, we’ll explore specific, real-world use cases of how manufacturers are using better digital infrastructure to eliminate wasted time and improve customer interactions.

Adrian Rodriguez, founder of Anchored Web Solutions, has been building and optimizing digital infrastructure for businesses for more than 15 years. With a background in mass communication, web development, and cybersecurity, he has helped manufacturers and businesses integrate CRM systems, workflow automation, and secure digital tools that improve efficiency and scalability. His expertise is backed by a certification in security best practices through TekSystems.