Events
Q3 SJVMA Marketing Roundtable
Q3 SJVMA Marketing Roundtable
Beyond SEO – How to Stay Visible in AI‑Powered Search
September 23, 2026 – Fresno, CA
10 – 11am
Location
TBD
Beyond SEO – How to Stay Visible in AI‑Powered Search
Facilitated by Adrian Rodriguez of Anchored Web Solutions
Search is changing fast — and AI‑powered tools are reshaping how customers discover companies long before they visit a website. Traditional SEO still matters, but new layers of AI interpretation, context models, and evolving rules mean manufacturers need to understand not just how search engines see their content, but how AI systems use it.
In this roundtable, we’ll explore what “GEO” (Generative Engine Optimization) means, how AI search differs from traditional SEO, and what manufacturers should be doing right now to ensure their organizations remain visible, credible, and accurately represented in AI‑driven results.
This Marketing Roundtable will focus on practical, actionable strategies that help manufacturers show up correctly in both conventional search and AI‑powered responses. This in‑person event, titled “Beyond SEO – How to Stay Visible in AI‑Powered Search,” will unpack what’s changing, what isn’t, and what companies can do immediately to stay competitive as AI becomes a dominant discovery tool.
You will walk away understanding what matters, what to ignore, and how to position your organization so both search engines and AI systems recognize and trust your expertise.
The session will cover:
- GEO: SEO for a new era
- Why AI search is sometimes “SEO with more rules,” and sometimes a whole new ball game
- How LLMs interpret sources — and why “snake oil” claims are everywhere right now
- txt vs. the emerging idea of “llms.txt” — what it is and what it actually means
- Why you should want your company to be found, and circumstances when you may not
- Whether sharing knowledge benefits visibility — or just trains AI to replace you
- The industry debate: ads in AI chats feel wrong… so what’s next?
- Why manufacturers have a unique advantage: offline products, specs, and materials
- The bottom line: Good SEO = Good GEO, and both align with “Be a human expert with natural topics that reflect your expertise”
GEO as a Foundation for AI Visibility
AI systems are rapidly becoming the first stop for users seeking information, and they rely on structured, credible, human‑authored content to formulate accurate responses. If your expertise is not represented clearly, consistently, and in a way machines can interpret, AI may skip you entirely — or worse, misrepresent you. Understanding how AI models gather and prioritize information is now critical for ensuring your company remains visible and trusted.
This roundtable will help participants understand what actually influences AI visibility, how to evaluate their digital footprint through an AI lens, and what small changes can create immediate improvements. Attendees will leave with practical insights they can start applying right away.
Stay tuned for SJVMA Roundtables in the New Year
These roundtables are open, candid discussions with industry peers, where attendees are encouraged to bring their own questions, challenges, and insights. Each session is designed to move beyond theory and focus on practical tools and ideas that participants can take back and apply within their own organizations.
Join the Conversation
This Roundtable is open to manufacturers, educators, and partners. Seating is limited and advance registration is required.