His keynote address – titled Optimal Output: Uniting Production, People, and Potential – tackled the fact that the biggest determinant of success lies beyond any manufacturer’s plant, machinery, technology and processes. Human capital is the leading source of competitive advantage. Unfortunately, people are complex, and manufacturers are struggling to hire, deploy and retain them. The needs and expectations of the workforce have evolved. Are you keeping pace? In this inspiring yet pragmatic keynote session, Dr. Matt Poepsel shared the most common reasons manufacturers fail to realize their full potential and the shifts in mindset and execution required to unlock higher levels of value creation. After this energizing talk, participants walked away with fresh ideas and tangible actions to immediately implement.