Q2 SJVMA Marketing Roundtable

Q2 SJVMA Marketing Roundtable: SEO You Can Actually Use

June 24, 2026 – Fresno, CA

10 – 11am

Location

Live-Online Workshop

Register now on Eventbrite (LINKED HERE)

SEO You Can Actually Use

Facilitated by Adrian Rodriguez of Anchored Web Solutions

Search engines are often the first place people look when they’re trying to understand what your company does. But most manufacturers don’t need complicated Search Engine Optimization (SEO) strategies or expensive consultants — they need to understand the fundamentals that help their website be found and trusted.

In this roundtable, we’ll break down the basics of SEO in a practical way: how accessibility and site structure affect search rankings, what tools are available to evaluate your site, and how to quickly identify issues that might be holding your website back. We’ll also do a live homepage crawl together and review the results in real time to show how these tools work and what the scores actually mean.

This Marketing Roundtable will focus on practical search engine optimization (SEO) strategies for manufacturers. This in-person event, titled “SEO You Can Actually Use,” will explore how companies can improve their online visibility and make it easier for customers, partners, and prospective employees to find them online.

The goal isn’t to turn anyone into an SEO expert. It’s to help you understand what to look for, what matters, and what small changes you can make right away to improve how your company shows up online.

The session will cover:

• How accessibility and site structure influence search rankings
• SEO tools that help evaluate the health of your website
• A live homepage crawl to demonstrate how websites are analyzed and scored
• What common issues may be preventing your site from performing well in search

SEO as a Foundation for Visibility

Search engines are often the first place people go to learn about a company. If your website is difficult to find, slow to load, or structured poorly, it can limit opportunities before a conversation even begins. Understanding the basics of SEO helps ensure your company is visible, credible, and easier to discover.

This roundtable will help participants understand what actually matters, how to evaluate their own website, and what small improvements can make an immediate difference. Attendees will leave with practical insights they can begin applying right away.

What’s Ahead for SJVMA Roundtables in 2026

Save the date for the final SJVMA Roundtable of the year from 10-11am:

• Q3 Roundtable Sept 23: Beyond SEO – How to Stay Visible in AI-Powered Search

These roundtables are open, candid discussions with industry peers, where attendees are encouraged to bring their own questions, challenges, and insights. Each session is designed to move beyond theory and focus on practical tools and ideas that participants can take back and apply within their own organizations.

Join the Conversation

This Roundtable is open to manufacturers, educators, and partners. Seating is limited and advance registration is required.

Secure your seat on Eventbrite (link)